120 YEARS ANNIVERSARY BOX(Food & Beverage)

CUSTOMER BRIEF

To celebrate the 120th anniversary of the product, the customer wanted a case which would simultaneously convey a perception of the intrinsic value together with the uniqueness of the product.

PACKAGING SOLUTION

We chose a high quality cartonboard to enhance the elements of the graphics. The contrasts between shades of dark and light blue together with the effects of the glossy and matte inks are evocative of water. The dominant elements of the graphics are used to recreate the silhouette of the bottle, whilst the ‘diamonds’ and ‘bubbles’, are made with overprinted cold foil technology and enhanced by using a double relief effect.