ADIPURE CARTON(Beauty)

CUSTOMER BRIEF

The customer asked for a promotional pack which would simultaneously highlight two different products whilst being functional to the ‘impulse’ purchase typical of the promotion. Great attention also needed to be paid to the choice of material used for the pack, as the actual contents would be fairly heavy and required a certain strength.

PACKAGING SOLUTION

The product which was intended for the body care and cosmetics market, led us to choose a cartonboard which performs well not only to resistance but one which is also aesthetically pleasing. The graphics which differ according to the subjects chosen for the promotion, are highlighted by a glossy UV varnish respectful to the identity of the brand.