GIFT BOXES +
FLOOR DISPLAYS(Food & Beverage)

CUSTOMER BRIEF

The customer asked for a promotional box for 4 cans of coffee. A fundamental aspect to the solution was for the cans to be positioned in the packaging tray in such a way as to ensure the logo was always visible to the consumer.  This was a particular challenge, as the package had to be produced exclusively with cartonboard.

PACKAGING SOLUTION

This is a typical example of the versatility of cartonboard, which maintains sustainability objectives without loss to convenience and perceived value. The packaging set consists of an outer case with a metallic effect – reminiscent of the customer’s iconic coffee can – and an interior to hold the four cans.
The internal element is designed to prevent the cans from rotating, ensuring the logo is always visible. Once the structure of the promotional box was defined, we then created the telescopic floor display.