PAMPERO 25^TH ANNIVERSARY(Wine & Spirits)

CUSTOMER BRIEF

During their Christmas promotion, the customer’s famous, ever-present classic “faux leather” bag seen in the retail chain spirit section, was unfortunately out of stock.  As a solution the customer decided to use a cartonboard case. The packaging solution had to have a strong aesthetic impact which was consistent with the market positioning favoured by the customer.

PACKAGING SOLUTION

Glossy and opaque effects are used to create contrast between the graphic elements.  The solution also uses two hot-foil sheets in different shades of gold together with multi-level reliefs resulting in a package with a strong premium appearance.