SENFTER KNUCKLE OF PORK BOX
(Food & Beverage)

CUSTOMER BRIEF

Our customer’s marketing department asked for a solution which would allow the consumer a new shopping experience and simultaneously create involvement and interaction with the product.

PACKAGING SOLUTION

For this project we decided to use augmented reality technology.
To achieve this we developed a smartphone App which allows the consumer to see a 3D recipe booklet directly on the packaging by opening the App and framing it with their device. By clicking on the booklet they can browse the pages to obtain information on how to prepare a dish as a great chef would.